Are funders listening to you? Cracking the source code of a winning pitch

You’ve got two minutes in a corridor with a potential funder. No slides. No prep. Just you, your work, and a moment of opportunity.

What do you say?

How do you make them remember you and feel moved to act?

For fundraisers and executive directors in the digital rights community, the hardest part is sometimes talking about the work in a way that really connects with potential supporters. We often lead with "heady" data and technical jargon, only to find donors nodding along but failing to engage. The digital rights field runs on data, systems, and technical depth, but funders and supporters (and all humans!) move on emotion, story, and trust.

In this session, we’ll explore why funders don’t always hear what we’re trying to say, and how to shift from information-heavy to connection-driven conversations. We'll dig into why heart-centered communication works, and try on a simple but powerful practice that you can use and integrate into your work right away.

What you’ll gain:

    • The ability to turn data into stories: Understand why targeting the "heart" and “gut” is more effective than just targeting the "head."
    • Real-time practice: Practice crafting and delivering your 2-minute "corridor pitch" in a safe environment and get immediate feedback on how to make your mission stick.
    • Toolkit: Walk away with templates and resources to continue practicing at home and take back to your team.

This session is designed for executive directors, fundraisers, and resource mobilization officers ready to strengthen their fundraising capacity.

🗣️ Languages: English

📅 Dates: Option 1: 11:30 AM - 12:30pm + 10 mins for optional Q&A | Thursday May 7

                    Option 2: 11:30 AM - 12:30pm + 10 mins for optional Q&A  | Friday May 8

 

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